What does leadership really look like in today's social care environment?
As organisations navigate financial pressures, workforce challenges, increasing demand, digital transformation and regulatory complexity, directors are balancing competing priorities while continuing to deliver high-quality support for disabled people and their families.
In this opening plenary, senior leaders from VODG's Finance, Operations, Digital, HR and Housing networks will share personal reflections on the realities of leadership today. Through honest accounts of difficult decisions, unexpected challenges and cross-functional collaboration, delegates will gain insight into the pressures shaping director-level roles across the sector.
Chaired by an experienced systems leader, the discussion will explore the common themes emerging across different functions and consider what they tell us about leadership in an increasingly complex and interconnected environment.
This session will set the tone for the day ahead, highlighting that while directors may lead different functions, many of the challenges they face are shared—and that the most effective solutions are often found through partnership rather than within organisational silos.

Chief Operating Officer , Affina Organisation Development (AOD)

Operations Director, Canterbury Oast Trust


The expectations placed on directors have never been greater.
Today's leaders are expected to navigate complexity, influence across organisational boundaries, embrace new technologies, respond to policy change and lead increasingly diverse teams, all while maintaining high-quality services and organisational resilience.
In this thought-provoking session, Philip Middlewood will explore how the role of the director is evolving and the capabilities that will be most important in the years ahead. Drawing on his extensive experience working with senior leaders across sectors, Philip will challenge delegates to reflect on what effective leadership looks like in an increasingly uncertain and interconnected world.
Through practical insights, real-world examples and audience discussion, the session will examine how directors can strengthen their ability to lead through change, influence beyond their formal authority and build the relationships needed to succeed in complex systems.
This session is designed to encourage delegates to step back from the immediate pressures of their roles and consider how leadership itself is changing, and how they can continue to grow their impact as leaders in the years ahead.




As organisations navigate an increasingly complex operating environment, boards and executive teams are being asked to make decisions that balance mission, performance, innovation, risk and long-term sustainability. At the same time, leaders face growing expectations from regulators, funders, service users, colleagues and wider stakeholders.
This session will explore how governance is evolving in response to these challenges and what effective relationships between boards and executive teams look like in practice. Moving beyond compliance and assurance, the discussion will consider how governance can enable strategic leadership, support innovation and strengthen organisational resilience.
Drawing on experience from across the voluntary sector, delegates will examine how boards and directors can work together to navigate uncertainty, maintain focus on purpose and create long-term impact.
Artificial intelligence is rapidly moving from experimentation to everyday use. From workforce planning and administrative efficiency to data analysis and decision support, AI has the potential to reshape how organisations operate.
Yet many leaders are still grappling with important questions around adoption, governance, culture, risk and responsibility.
This session will explore what directors need to understand about AI today, the opportunities it presents, the risks organisations should be considering and the leadership capabilities required to harness its potential responsibly.
Rather than focusing on technology alone, the discussion will examine how AI is changing decision-making, roles, skills and organisational culture, and what this means for leaders across finance, HR, operations, housing and digital functions.
The future direction of social care reform remains uncertain, but discussions around a National Care Service continue to shape debate across the sector.
This session will explore the emerging policy landscape, what a National Care Service could mean for voluntary sector providers, and how directors can prepare for potential changes in commissioning, workforce, funding and accountability. Delegates will have the opportunity to consider both the risks and opportunities that reform could bring and discuss what strategic decisions organisations may need to make in the years ahead.
Financial sustainability is one of the defining leadership challenges facing social care organisations today. Yet long-term resilience cannot be achieved through cost reduction alone.
As directors balance rising demand, workforce pressures, regulatory expectations and the need to invest in innovation, the conversation is increasingly shifting from financial survival to financial stewardship. How can organisations remain true to their purpose while building the resilience needed for the future? Where should leaders invest, and where should they challenge traditional approaches?
This session will explore how directors can make confident, strategic decisions in an environment of uncertainty and constraint. Bringing together finance and sector leaders, the discussion will examine how organisations can align financial sustainability with organisational ambition, ensuring resources are deployed to support both current priorities and future opportunities.
The session will provide practical insight into the leadership decisions that underpin sustainable organisations and offer an opportunity to reflect on how finance can enable, rather than restrict, organisational success.


Director of Finance & Resources (Deputy Chief Executive), Autism West Midlands
Workforce challenges remain one of the most significant issues facing social care leaders. Yet the conversation is increasingly shifting from recruitment and retention towards the future shape of the workforce itself.
This session will explore how organisations can attract, develop and retain talent, build leadership pipelines and respond to changing workforce expectations. Delegates will consider the skills, roles and cultures needed to support high-quality services in the years ahead.



Head of HR, Hightown Housing Association
Housing plays a critical role in helping people live independent and fulfilling lives, yet organisations continue to face significant challenges in securing and sustaining appropriate homes and community-based support.
This session will explore the changing relationship between housing, care and support, and consider how organisations can work collaboratively to create opportunities for greater independence, inclusion and choice.


Director of Housing Management & Community Services, Jewish Blind and Disabled
Digital transformation is no longer a standalone initiative. It has become a strategic imperative that affects every part of an organisation.
This session will explore how directors can move beyond pilots and projects to realise meaningful organisational impact. The discussion will focus on leadership, culture, adoption, data and value creation, ensuring that technology investments deliver measurable improvements for the people organisations support and the teams who work within them.

Director of Professional Services, Nourish
The expectations placed on directors have never been greater. Today's leaders are expected to navigate complexity, influence across organisational boundaries, embrace new technologies, respond to policy change and lead increasingly diverse teams.
This session will explore how director roles are evolving and the capabilities that will be most important in the years ahead. Delegates will reflect on the changing nature of leadership and consider how they can continue to grow their impact in an increasingly uncertain and interconnected world.
Cyber security is no longer just a technology issue. It is an organisational leadership issue that affects governance, operations, finance, reputation and service continuity.
This session will explore the cyber risks facing organisations today and consider the role directors play in preparing for, responding to and recovering from disruptive incidents. Delegates will gain insight into how organisations can strengthen resilience and ensure cyber security becomes a shared organisational responsibility.
Commissioning arrangements continue to evolve amid changing expectations, financial pressures and increasing demand for collaborative approaches.
This session will explore how organisations can position themselves as strategic partners within local systems, demonstrate value and influence future service design. Delegates will consider emerging commissioning models and the opportunities they present for innovation, partnership and long-term impact.

Throughout the day, delegates will have explored many of the challenges facing leaders today, from financial pressures and workforce shortages to technological change, housing, commissioning and organisational resilience.
Yet social care leadership is too often defined by the challenges it faces rather than the strengths it has developed in response to them.
Every day, leaders across the sector navigate complexity, build partnerships across organisational boundaries, lead diverse teams, balance competing priorities and maintain a relentless focus on people and outcomes. In doing so, they have developed capabilities that are increasingly relevant far beyond social care.
In this closing plenary, we will explore what organisations across sectors can learn from leaders operating in complex, resource-constrained, and highly relational environments. Drawing on decades of research into leadership, teamwork and organisational culture, he will challenge delegates to recognise the distinctive strengths of social care leadership and consider how these can be applied to wider conversations about organisational success, performance and human-centred leadership.
As the conference draws to a close, delegates will be encouraged to reflect not only on the challenges ahead, but on the value and influence that social care leadership can bring to the wider world.

Chief Operating Officer , Affina Organisation Development (AOD)
Sarah-Jane is a values-driven leader with national-level experience in workforce transformation, leadership development and cultural change across health and social care.
Experience and expertise – as Chief Operating Officer at Affina, Sarah-Jane leads strategic programmes grounded in global research, helping teams – particularly in health and social care – to thrive. Drawing on Professor Michael West’s seminal research, Affina has supported team-based working in hundreds of settings, including the NHS, for over 20 years.
Sarah-Jane’s work reflects a deep interest in behavioural psychology and a belief that every interaction with colleagues, teams, or service users is a chance to build a more compassionate and effective workplace.
Sarah-Jane has held senior national roles, driving innovation through strategic business development, regional partnerships and international collaboration. She also served as UK lead for a European Dignity in Care programme. Earlier in her career, she worked as a lecturer, honing skills in communication, learning and empowerment – tools she continues to use to inspire change and foster inclusive leadership.
About Sarah-Jane – a regular speaker at national and international conferences, Sarah-Jane shares insights on organisational development, effective team-based working and evidence-based practice. Sarah-Jane thrives on challenge and consistently pushes boundaries – both in her professional work and personal pursuits an an ultra-marathon runner.
Credentials – MSc. | Bsc. | NTL Global Certificate in Organization development | AoEC Systemic Team Coaching | Capabilities: leadership, management, learning & development, business improvement, public speaking, equality and diversity, continuous improvement.
:
https://affinaod.com/why-affina/our-people/sarah-jane-dale/

Director of People and Recruitment, Active Prospects
Kaushika is passionate about the people we support and has a focus to increase our engagement, enabling people to reach their potential. Kaushika joined Active Prospects in June 2019 with extensive operational and strategic experience in HR across many sectors, including social care and the health care sector. She is a commercially focused Senior HR professional who is skilled in employee relations, employment law and delivery of strategic HR projects. Kaushika is known for her integrity, compassion and strong work ethic with an ability to deliver. She is an experienced people manager, who strives to embrace Active Prospects’ values within herself and others.

Director of Housing and Assets, Southdown
Jim joined Southdown as Housing Division Manager in 2011, becoming Head of Housing in 2013 and Director of Housing in 2018. He was appointed our Director of Housing and Assets in July 2024 and is Chair of our Operational Performance Group.
Prior to his current role in housing, Jim’s career background spans back 20 years, from employment within specialist mental health inpatient settings, work with homeless and forensic client groups to working at a senior level overseeing accommodation-based floating support services for a homeless charity.
As our Director of Housing and Assets, Jim oversees all aspects of our housing management, tenancy sustainment, development and property services across Southdown’s diverse range of specialist supported housing. Jim also holds responsibility for Southdown’s Housing Strategy.
Jim says: “From my background of working with homeless and insecurely housed clients, I gained an awareness of the role that safe, secure and well maintained housing can play in supporting our clients and tenants to recover and begin to live a fuller life. I am passionate about delivering housing and support interventions that are able to have a transformative affect upon the lives of our tenants and the most vulnerable in society.”

Project Director
Phil has been a freelance consultant since October 2022 and has worked with several large and small learning disability and autism charities. His role prior to this was 6.5 years as Chief Executive of Autism West Midlands.
Prior to Autism West Midlands Phil was Development Director at Affinity Trust for 8 years, where the charity grew considerably, taking on many new supported living services, in particular supporting many people to move from NHS campus reprovision into their own homes.
Prior experience involves senior development and fundraising positions at the charities YMCA Training and Groundwork, and an early part of his career was 9 years working on contracts and strategy in local government.
Phil has been supporting United Response as an associate director since April 2022 to resolve challenging fee negotiations and reviewing service sustainability, and has over 3 decades of negotiations of all kinds under his belt.

Director of Transformation, Quality and IT, FitzRoy
With over 15 years of experience spanning the mobile technology, local government, and social care sectors, Craig brings a unique perspective to transformation and IT in social care.
Craig is passionate about embracing technology as a catalyst for positive change, believing it can revolutionise how care is delivered and managed. He champions user-centred design and co-creation, ensuring that digital solutions truly serve the needs of both staff and the people we support.
Known for his collaborative leadership style, Craig empowers teams to challenge the status quo and drive innovation.

Adult Social Care Director, MacIntyre
No bio provided
:
https://www.macintyrecharity.org/about-us/
:
https://www.linkedin.com/in/sebastian-moh-85b559a1

Director for People, Learning Disability Network London
Brian joined LDN London in 2019 after working as a vice principal in adult education. With experience in HR, education, and hospitality since 1991, he leads on workforce development. Brian ensures staff have the values, skills, and flexibility to deliver high-quality support now and in the future. He enjoys cycling, hiking, and photography.

Director of Finance & Resources (Deputy Chief Executive), Autism West Midlands
No bio provided
:
https://www.autismwestmidlands.org.uk/who-we-are/our-team-and-trustees/

Independent Strategic Adviser
Jane has over 30 years of experience across the adult social care sector, including frontline care, leadership, education, digital transformation and national policy.
For 10 years she was Director of a private training organisation specialising in adult social care delivery before going on to national roles supporting training and development in social care.
Jane spent two years at NHSX (now NHS Transformation Directorate) in the blended Digitising Social Care programme as Assistant Director, leading and delivering on the White Paper commitments.
Jane facilitates an online network of leaders in social care with over 8000 members. In 2022 she was awarded an Honorary Doctorate from Arden University for services to social care.

Partner, Trowers & Hamlins
Laura is a Partner in the Employment department, and specialises in all aspects of employment law acting for a wide range of public and private sector employers. Laura takes pride in working as business partner to her HR clients, and really getting to know the ins and outs of each business and its commercial goals as an employer.
Laura regularly acts for respondents in complex and valuable tribunal claims. Laura advises on all employee relations matters including disciplinary and grievance issues, sickness absence, capability issues, restructures and redundancies and employment contracts.
Laura has particular experience of advising registered providers on governance compliant termination payments, various matters arising out of the Working Time Regulations such as sleep-ins and on call rotas and complex trade union issues including difficult consultation and de-recognition processes. Laura regularly assists clients on TUPE transactions, with particular focus on supporting the Public Sector department with local authority contracts.

Director, Campbell Tickell
Liz is a senior manager and business development professional with many years’ experience in the supported housing and social care sector as a consultant and senior executive.
Liz joined Campbell Tickell in 2015 and was promoted from Senior Consultant to Director in April 2021.
Liz has experience of working within a national care and support organisation and as a commissioner of supported housing and independent living services. She developed commissioning strategies for older people, people with mental health and learning disabilities as well as socially excluded groups and rough sleepers.
Liz holds a Masters in Human Resources and a Diploma in Fundraising from the Institute of Fundraising and previously spent five years as the lead on strategic growth for two housing organisations where she secured significant growth through public sector contracts.
Her assignments at Campbell Tickell include:
Research into Housing First services for two of the National Housing First Pilots in England, as well as research into youth homelessness, and into rough sleeping;
Project management of mergers between supported housing and care providers;
Project managing a customer insight research project for a group of seven district councils and a county council to inform the development of a new service offer and service model for older an vulnerable people;
Service Quality and market position reviews, including competitor analysis for a number of supported housing and care providers;
Supporting registered providers to review their supported housing and agency management arrangements;
Developing options appraisals for care services and single homeless/rough sleeping services;
Developing older persons housing strategies;
Leading projects developing housing needs assessments for people with complex needs, learning disabilities and autisms and/or severe mental illness, as well as housing needs assessment for single homelessness and for Domestic Abuse.

Director of Housing Management & Community Services, Jewish Blind and Disabled
After working at Women’s Pioneer Housing for just over 6 years, Aidan joined Jewish Blind & Disabled in 2021. Aidan brings with him a wealth of experience in the housing sector as well as specific experience in managing sheltered housing schemes.
Before Aidan started working in the housing sector, he was a professional actor and was in a run of different stage shows. “Being an actor was brilliant but I never quite got the stability that I needed. I reached a point when I was in my early 30’s where I thought I needed to so something else. Whatever I did, I wanted to make sure it was something that helps people. I found temp work with Barnet Homes and after being there a few weeks, I thought that the housing sector as a whole was the kind of area I could work in. This was now 11 years ago.”
Outside of work, Aidan has two children and enjoys films, music and a spot of DJ’ing.

Group Director Operations, Avenues Group
I am really lucky to have been given the opportunity to work at Avenues since April 2005. Prior to joining Avenues I worked for a local charity in Medway and Swale who were very similar to Avenues and we provided support to adults with learning disabilities who moved from the local long stay hospital into small community registered care homes. I am the Director of Operations and the Nominated Individual with The Care Quality Commission. I have spent my career working with children and adults with learning disabilities and complex needs. I am determined and hardworking, and have effectively led successful change through a variety of senior roles in the social care sector. My focus is on excellent services for the people we support and their advocates, motivated employees and a harmonious and professional workplace. I am so proud of working alongside such a great team of people at Avenues and seeing our values being put into action. I am clear we must put the people we support at the heart of everything we do and make every contact count, but also, I am clear that individuals are supported how, when they want, and by people who know them well. I am also passionate about raising the profile of social care and that together we can make a huge difference to the lives of the people we support and the communities we work in. When I am not at work I enjoying running and spending time with my friends, family and three cats.Please accept {{cookieConsents}} cookies to view this content