Optimising Your Directory Page

10 Nov 2025

Here are a few ways to make your listing clear, compelling, and easy to find:

  1. Add a Directory Page Description

    Make your description compelling and easy to understand, helping members quickly grasp what you do and how you can support them. You’re welcome to send your edits via email or in a Word document, whichever is easiest.

  2. Select Tags for Products and Services

    To improve searchability, please send over five tags that best describe your products and services. You can choose from our ​​​​existing list​​​​, and if you feel something’s missing, I’d be happy to add a new tag for you.

  3. Add Main Contacts

    A strong contact section typically includes a photo, job title, email, phone number, and a short bio. You’re welcome to include multiple contacts; most partners list around three.

  4. Share Resources

    Keeping your resources section up to date is a great way to show your engagement with the community. You can contribute via weekly brief submissions, partner news, or by sending materials you'd like featured on your page.

  5. Consider a Member Offering or Video

    We’ve found that including a short video or a member-specific offer can be particularly effective. For example, Utility Aid offers a free desktop audit and includes a short explainer video outlining their services and how they support members.