Winter Vaccines Toolkit

Dear colleague,

Ahead of this year’s winter vaccination (COVID and flu) campaign for 2024/25, UK Health Security Agency (UKHSA) and NHS England have produced a joint communications toolkit to support stakeholders explain and promote the vaccination programmes to the public and their own staff. It contains background information, statistics, key messages, social media assets, suggested social media copy, information on how to order health publications and links to useful information.

As with previous years, there are variety of ways that you might be able to help us communicate the importance of eligible people taking up the offer of a vaccine this autumn:

• Share information about the campaign with your networks – we have a wide variety of resources available including leaflets and posters (many available in accessible and translated materials), social media assets and suggested copy for cascade to your audiences.

• Contact us if you would like to do something more bespoke – if you are looking to do something special to promote the vaccine programmes on your social media channels or website and need some creative input or suggested text for a blog/article please email us.

• Get in touch about using our spokespeople – if you are planning a webinar or briefing for your audiences and would like one of our senior colleagues to speak about he winter programme or campaign, please get in touch.

• Help us find case studies – We are looking for case studies of people (or their children) hospitalised by flu or COVID-19 and willing to share their experiences to encourage others to take up the vaccine offer(s). These could be for use in the press or on social media.

If you have any questions about the winter vaccine campaign, the toolkit, or would like to discuss any suggestions you may have for collaboration, please do not hesitate to get in touch with us at [email protected].

Best wishes,