Scope
Scope's new brand aims to share disabled people's visions of a better future.
If you visit our website - www.scope.org.uk - you’lll be able to see what our new visual identity looks like. At this stage, we are beginning to use the brand for our website, fundraising materials and in our shops. The brand will be rolled out fully over the next twelve months.
The new identity has been built around the real stories of people affected by disability. We've been asking disabled people, their friends and family to tell us, by way of a simple picture and words, what they would like the future to look like - you will see many of these pictures featured in the new logo.
The idea is for this to become a living brand - a platform for all those who aspire to our vision and a way for disabled people and their families to voice their views, opinions and hopes for the future. We believe that by sharing these, we will be able to make Scope and our cause better understood, ultimately supporting our work to make society a better place for disabled people and their families.
Richard Hawkes, Chief Executive, Scope
